Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated.

makes one feel inconspicuous

provides a restful emptiness

is mysterious by evoking a sense of potential and possibility

Black around the globe

In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. Black was associated with water, north, and winter.

In Aztec culture, black represented war because black obsidian glass was used as the cutting edge of battle swords. It was also the symbol of religion; priests wore no other color but black.

In the west, black is the color of mourning but the custom of wearing unadorned black clothing for mourning dates back at least to the Roman Empire, when the Toga pulla made of dark-colored wool was worn during periods of mourning.

In rural areas of Mexico, Portugal, Spain, Italy and Greece widows will wear black for the rest of their lives. The immediate family members of the deceased will wear black for an extended period of time.

In England, taxi cabs are traditionally black.

In China, black is a traditional clothing color for boys.

Mussolini’s Fascist militia was known as "the Blackshirts."

Black is the color of the Portuguese political party Leftwing Bloc.

A black cat crossing one's path is considered bad luck in many cultures, except in England, where spotting a black cat is considered good luck.

Black implies weight -- people will think a black box weighs more than a white one.

The color black is associated with sophistication and power...tuxedos, limousines, judge's robes, and priests' attire are all typically black.

Musicians in an orchestra pit often wear all black during live concerts, so as not to draw attention away from the stage performers.

The color black is so widely regarded as sophisticated in fashion that the term "the new black" is often used to describe and give merit to a color trend.

One old wives' tale claims that if a woman is buried wearing the color black, she'll come back to haunt the family.

Dr. Jigor Kano, founder of Judo, created divisions among students using Belt colors, in order to give students recognition for certain achievements. The Black Belt is the highest color belt in most martial arts, including ITF and WTF of Tae Kwon Do. Black symbolizes the combination of all colors of the universe. From black, all colors originate and spring up to create the lively rainbow. The Black Belt is the beginning of true achievement, understanding and wisdom, and blending the mind and the body into one, into a unity within oneself and with the universe.

Black comedy: creating comedy out of a tragic event or situation

Black coffee: coffee without milk

Black belt: the highest awarded belt in the martial arts

Blackball: voting against someone in a secret manner to prevent them from becoming a member of a club

Blackmail: to demand payment or action by means of a threat

Black sheep: a bad character in an otherwise respectable group

Black day: a bad day; often used before the name of a paticular day to symbolize a tragic event, such as black Tuesday or black Friday.

"I've been 40 years discovering that the queen of all colors was black." -- Pierre-Auguste Renoir

"Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensations." -- Hermann von Helmholtz

"I wear the black for the poor and the beaten down, / Livin' in the hopeless, hungry side of town, / I wear it for the prisoner who has long paid for his crime, / But is there because he's a victim of the times." -- Johnny Cash

"Without black, no color has any depth. But if you mix black with everything, suddenly there's shadow - no, not just shadow, but fullness. You've got to be willing to mix black into your palette if you want to create something that's real." -- Amy Grant

"People can have the Model T in any color - so long as it's black." -- Henry Ford

"Black is not a color." -- Edouard Manet

"There's something about black. You feel hidden away in it." -- Georgia O'Keeffe

"Black seems to make a colour cloudy, but darkness doesn't. A ruby could thus keep getting darker without ever becoming cloudy; but if it became blackish red, it would become cloudy." -- Ludwig Josef Johann Wittgenstein

"Black is a color of power and strength, and to see all those players, with the captains linking their arms in front - it's a powerful picture." --H ayden Fry

There is no question that the vehicle you drive is an extension of your personality -- an unspoken but clear message to the rest of the world.

The message you send by driving a Black vehicle: Empowered, not easily manipulated, loves elegance, appreciates classics.

"Baby's in Black" by The Beatles

"Paint it Black" by The Rolling Stones

"Back in Black" by AC/DC

"Back To Black" by Lucinda Williams

"Black and Blue" by Van Halen

"Black and White" by Three Dog Night

"Black Betty" by Lynyrd Skynyrd

"Black Country Woman" by Led Zeppelin

"Black Crow Blues" by Bob Dylan

"Black Magic Woman" by Carlos Santana

"Black Velvet" by Alannah Myles

source:

http://www.sensationalcolor.com/

background and graphics by: